Case study: Nepal earthquake 2015 – engaging communities to build resilience and accountability mechanisms

UNICEF Nepal’s Communication for Development (C4D) response in the immediate aftermath adopted a step-by-step approach, starting with media channels that were still functional, for the immediate dissemination of life-saving messages, collection of feedback on the needs and concerns of affected populations, and on-air psychosocial counseling (through call-in radio broadcasts), and then slowly moving on to direct outreach to communities through a variety of social and behaviour change communication (SBCC) strategies including mobile edutainment shows and face-to-face community mobilization by a youth-led organization.While the short-term and long-term C4D earthquake response followed a holistic approach, this case study primarily focuses on resilience-building and accountability mechanisms.